Pricing guides
Pricing Guides
Short, practical explainers that sit alongside the calculators. Read one, then run your own numbers.
Markup vs. Margin: What's the Difference?
The two percentages describe the same dollar of profit from different directions — and mixing them up quietly shrinks your earnings.
Read the guideHow to Calculate Your True Hourly Rate
Why an employee wage isn't a billing rate, and how to work back from what you need to earn to the rate you should quote.
Read the guideHow to Price a Project Without Undercharging
Build a flat project fee from labor, expenses, tools, revisions, contingency and profit — before scope creep eats it.
Read the guidePrefer to jump straight to the math? Start with the six free pricing calculators.