Revenue goal

Revenue Goal Calculator

Turn a big monthly target into a simple, doable number: how many sales you need this month, this week and today — plus the traffic to get there.

Revenue goal calculator

Turn a monthly revenue target into the number of sales you need this month, this week and today.

Monthly revenue goal ($)The total sales revenue you want to bring in each month.Average selling price / order value ($)What a typical sale or order is worth, before tax.Estimated profit per sale ($)What you keep from one sale after your costs. Leave blank if you're not sure.Working days per monthHow many days a month you actually sell or deliver. Around 20–22 for weekdays only.Conversion rate (%)The share of visitors or leads who buy. Typical online stores sit near 1–3%.Current monthly revenue ($) — optionalWhat you're making now, so we can show the gap left to close.

How to set a revenue goal

A good revenue goal starts from what you need, not from a round number that sounds impressive. Add up what you want to pay yourself, what your business costs to run, what you'll owe in tax and what you want to put aside. That total, divided by twelve, is your monthly revenue goal.

Then work backwards. Divide the goal by your average order value and you have a sales target. Break that down by week and by working day and the goal stops being abstract — it becomes a number you can check against at the end of each day.

Revenue versus profit

Revenue is everything that comes in. Profit is what's left after your costs. It's entirely possible to hit a $10,000 month and keep only a few hundred dollars, which is why this calculator shows estimated monthly profit alongside the sales target.

If the profit figure looks thin, the fix is usually pricing rather than volume. Use the product or service calculators to check whether your price is really covering your costs before you chase a bigger revenue number.

Sales and conversion rates

Your conversion rate is the share of visitors or leads who actually buy. If 2 out of every 100 visitors purchase, that's 2%. Dividing your monthly sales target by that rate tells you how many people need to see your offer.

Most small online stores convert between 1% and 3%.
Service businesses quoting warm leads often convert 20% or more.
Improving conversion is usually cheaper than buying more traffic — better photos, clearer pricing and fewer checkout steps all help.

A worked example

Say your goal is $10,000 a month, your average order is $50 and you make $20 of profit on each one. You need 200 sales a month — about 47 a week, or 10 on each of 22 working days. That's roughly $4,000 of monthly profit.

At a 2% conversion rate you'd need about 10,000 visitors a month. And if you're already making $4,000, the gap is $6,000, or 120 extra sales. Load the sample numbers above to see it live.

Frequently asked questions

Why divide by 4.33 for the weekly number?

A month isn't exactly four weeks. On average there are 4.33 weeks in a month, so dividing by 4.33 gives a weekly target you can actually hit every week of the year.

What if I don't know my conversion rate?

Leave it blank. You'll still get sales targets — you just won't see the visitor or lead number. Most small online stores convert somewhere between 1% and 3%.

Should I use revenue or profit as my goal?

Start with revenue because it's easier to measure, but always check the estimated monthly profit. A revenue goal that leaves you with almost nothing usually means your price is too low.

The daily number looks impossible. What now?

Raise your average order value. Doubling your price halves the number of sales you need, and it's nearly always easier than doubling your traffic.

Is my data saved anywhere?

No. Everything runs in your browser. Nothing is stored, sent or shared.

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