Enter how much you want to make and see how many customers or sales it takes.
Turn a monthly revenue target into the number of sales you need this month, this week and today.
This calculator turns a monthly revenue target into the number of sales, customers and visitors behind it, broken down by month, week and working day.
It suits owners who have a figure in mind for the year and want to know whether the daily activity it implies is realistic.
The sales targets show what the goal demands at your current average order value. The daily figure is the one to check against reality — if it looks impossible, the goal and the price are mismatched.
The estimated monthly profit shows what the goal would leave you. Raising average order value cuts the number of sales needed faster than chasing more traffic.
A shop targets $10,000 a month with a $50 average order and $20 of profit per order: 200 sales a month, about 47 a week, 10 a day over 22 working days, and roughly $4,000 of profit.
Illustrative example only — the numbers are fictional and not a recommendation.
Revenue is not profit. A goal that is met on turnover but leaves almost nothing behind is usually a pricing problem, not a volume problem.
A good revenue goal starts from what you need, not from a round number that sounds impressive. Add up what you want to pay yourself, what your business costs to run, what you'll owe in tax and what you want to put aside. That total, divided by twelve, is your monthly revenue goal.
Then work backwards. Divide the goal by your average order value and you have a sales target. Break that down by week and by working day and the goal stops being abstract — it becomes a number you can check against at the end of each day.
Revenue is everything that comes in. Profit is what's left after your costs. It's entirely possible to hit a $10,000 month and keep only a few hundred dollars, which is why this calculator shows estimated monthly profit alongside the sales target.
If the profit figure looks thin, the fix is usually pricing rather than volume. Use the product or service calculators to check whether your price is really covering your costs before you chase a bigger revenue number.
Your conversion rate is the share of visitors or leads who actually buy. If 2 out of every 100 visitors purchase, that's 2%. Dividing your monthly sales target by that rate tells you how many people need to see your offer.
Say your goal is $10,000 a month, your average order is $50 and you make $20 of profit on each one. You need 200 sales a month — about 47 a week, or 10 on each of 22 working days. That's roughly $4,000 of monthly profit.
At a 2% conversion rate you'd need about 10,000 visitors a month. And if you're already making $4,000, the gap is $6,000, or 120 extra sales. Load the sample numbers above to see it live.
A month isn't exactly four weeks. On average there are 4.33 weeks in a month, so dividing by 4.33 gives a weekly target you can actually hit every week of the year.
Leave it blank. You'll still get sales targets — you just won't see the visitor or lead number. Most small online stores convert somewhere between 1% and 3%.
Start with revenue because it's easier to measure, but always check the estimated monthly profit. A revenue goal that leaves you with almost nothing usually means your price is too low.
Raise your average order value. Doubling your price halves the number of sales you need, and it's nearly always easier than doubling your traffic.
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